Google Tag Manager is a tag management system (TMS)
that allows to update measurement codes and related code fragments collectively known as tags on websites.
Processing Company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
Data Processing Purposes
This list represents the purposes of data collection and processing.
- Tag management
Technologies used
- Pixel
Collected data
This list contains all (personal) data collected by or through the use of this service.
- Aggregated data about tag triggering
Legal basis
The following is the required legal basis for processing data.
- Art. 6 para. 1 p. 1 lit. a DSGVO
Place of processing
European Union
Retention period
The retention period is the period of time during which the collected data is stored for processing.
The data must be deleted as soon as it is no longer needed for the specified processing purposes.
The data will be deleted after 14 days of retrieval.
Data recipients
- Alphabet Inc, Google LLC, Google Ireland Limited
Data protection officer of the processing company
Below you will find the email address of the data protection officer of the processing company.
https://support.google.com/policies/contact/general_privacy_form
Transfer to third countries
This service may transfer the collected data to another country.
Please note that this service may transfer data outside the European Union and the European Economic Area and to a country that does not provide an adequate level of data protection.
If the data is transferred to the United States,
there is a risk that your data may be processed by U.S. authorities for control and monitoring purposes,
without any possible redress available to you.
Below is a list of countries to which the data will be transferred.
This may be for various purposes, such as storage or processing.
United States of America,Singapore,Taiwan,Chile
Click here to read the privacy policy of the data processor:
https://policies.google.com/privacy?hl=en
Click here to revoke on all domains of the processing company:
https://safety.google/privacy/privacy-controls/
Click here to read the cookie policy of the data processor:
https://policies.google.com/technologies/cookies?hl=en